What is Animation?

What is Animation?

Animation is the process of drawing, designing and preparing photographic sequences which are used into a multimedia system. Animation will involve the manipulation of still images to create the effect of movement. Various technologies will be used to create this.

There are different types on animation, including:

  • 2D animation
  • 3D animation
  • Computer animation
  • Traditional
  • Stop motion
  • Motion graphics

If you need a free quote and are looking to discuss your business animation video, get in touch with Explanimate. One of Australia’s leading animation companies.

What are the benefits of creating an animated video for your business?

An animated business video is a great, low cost and effective strategy to promote your business. This will help to increase your online visibility, as well as your overall sales.

The main benefit is that your video will be able to explain your business in a few simple points.

When a new user visits your website, you will only have a few seconds to catch their attention before they leave. A marketing video will be able to inform the user of your business services in just a few seconds.

Studies have shown that an animated video can increase the average website visit by two extra minutes. Animation videos are also great for blogs.

Another benefit includes boosting your online visibility.

Google can track how long people are present on your website and will notice it is a website of interest. This can lead to higher rankings of keywords, increased traffic and even better conversion rates.

Also, creating a video means that this can be uploaded to YouTube, which is the second largest search engine, giving your business a huge presence on two of the biggest sites in the world. However, this must be partnered up with a SEO campaign.

Lastly, brand building.

An animation expert will be able to create a video that allows you to promote your brand successfully. Using animated characters that are directed to your target audience will help consumers to get a personal feel of your brand.