Half of businesses already attribute 75% or more of their marketing spend on digital. However, the facts alone tell us that digital marketing is in a strong position and is highly sought after in an ever-increasing competitive marketplace. It’s particularly important with small and medium-sized organizations, but, there is
Last week, Google announced an update to their analytics, which is brilliant news for us digital marketers as we can now more successfully prove the ROI of social for businesses! Google’s new social-focused reports allow a better measure of the full value of social media for your business, here’s
Whilst Twitter, Facebook, YouTube, Google+ and Pinterest can all be great platforms in order to develop your online presence, Linkedin is a far more effective way of generating leads and sales. LinkedIn is the world’s largest professional network with over 120 million members and it’s still growing. LinkedIn connects you
By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products, and those of their competitors. While Facebook has become the most popular social media site, there are plenty of others for your company to explore. The user profile is
Blogging is great in order to promote yourself online, increase your website traffic or simply entertain your users. Successful bloggers have to keep their heads around many different aspects of the medium – but at it’s core is being able to write compelling and engaging content on a consistent basis
Onavo have shared a brilliant infographic illustrating the differences between iPhone and Android users. Onavo analyzed data from a sample of more than 100,000 mobile owners, and looked at more than 40 terabytes or anonymized mobile data over a 30-day period.
Whilst outbound marketing is the traditional method of marketing that we are all familiar with such as sending out emails, cold calling, attending trade shows, and working with purchased email lists etc. Inbound marketing works the other way around. So instead of hammering down the doors trying to get people’s
Mobile applications are web pages designed and developed for a smaller screen size, the most popular being the iPhone, Samsung Note, Galaxy Tab and iPad. If you are considering a mobile application, it may be more cost effective depending on your requirements to develop a mobile application using HTML 5.
Mobile web design otherwise known as ‘responsive design’ is developing a website in a way that it physically “responds” to the browser size. That means if you are viewing your homepage on a mobile phone, the same web page that displays on your desktop browser would resize and re-position the
There’s been an unbelievable explosion of user adoption within mobile devices that has revolutionized the way we use the web. Despite the mobile web following similar principles to the design of websites there are still many notable differences. Mobile device networks don’t run at the same speed as broadband devices